Tick, Tock, Tick, Tock – Clock’s ticking!
“I’m late; I’m late for a very important date. No time to say hello, good-bye, I’m late, I’m late, I’m late”- remember the white rabbit from” Alice in Wonderland” stressing about time? Why should be talking about white Rabbits on a corporate communications blog? No Idea. But we should definitely talk about time. Time is money, people or rather time is attention. The internet might be always available but are you aware that a good timing in your postings can get you more attention?
Time management, timing and timeliness are three important aspects in the social media sector. You have an idea or an event you want to promote and you want as many people as possible to read it and pay attention to you? Make sure you post at popular Facebook times. Social platforms are most frequented in the morning and in the evening.
Shortly after getting up, most people quickly scroll down their Facebook Timeline, check the Instagram feeds and follow the latest tweets. All this could be wonderfully done, while brushing teeth, the morning coffee, having breakfast or getting ready for work. Similar reasons in the evening after work people are sitting in the bus, waiting for the train or any time to wind down, people open social media apps to see what friends, family and acquaintances are posting. Of course in the times between we all work with great focus and rarely visit Facebook, Instagram and co 😉
All right, wishful thinking but really: Next to the workloads, the e-mail masses and calls at work, we don’t try to let it get out of hand and only briefly scroll or check and don’t pay too much attention. All the more reason to stay up-to-date or post important information to the popular times at the platforms.
If you like to make sure your post has the best reach, stick with the logical times, when your followers and potential customers are lingering a little longer at the platforms. A small post with their morning coffee or a tweet to wish them a nice weekend and you will see how much your activity rate will change.